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We have helped some of the best-known brand and businesses in South Africa.

From a sample of 100 niche respondents to a sample of 2 000 digitally active respondents, sample sizes range from small to large.

30 000+ panelists with a balanced spread of incomes, regions, and races.

Topline results in 21 days.

The demographic, behavioural, and life-stage characteristics of consumers provide us with insight into their lives.

BUSINESSES – COME ON, GET INTO YOUR CONSUMERS HEADS!

Tap into your audience’s hearts and minds, see what’s in their trolleys, on their plates and what makes their hearts sing. Test concepts, communication and ads. Quick feedback to enable sound business decisions.

The ovatoyou base consists of 30 000+ people in South Africa and is growing daily…
In addition, we have expanded into Africa, with panels Kenya, Uganda, Nigeria, Tanzania and Mozambique.

THE 2023 SOUTH AFRICAN CUSTOMER EXPERIENCE REPORT

 

The 5th edition of our annual CX Report contains inputs from over 2 000 consumers and 50+ business leaders. This report is authored by RogerWilco, Julia Ahfeldt and ovatoyou and is compiled using data gathered from the ovatoyou panel and business leaders and then augmented by inputs from industry leaders.

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"WHAT'S NEXT, SOUTH AFRICA?" REPORT TWO 2020

A review of 2020 and what it holds for our festive season and 2021 - What's next, South Africa?

As the year finally draws to a close, we can reflect on what can only be called unparalleled to anything we’ve ever experienced before in our generation. But let us not indulge in wishful thinking and expect that when the clock strikes 12 on New Year’s Eve, that this will all be over; we are still in the thick of it, with the second wave now confirmed. That said, we can look back and understand how this year of strive and strain has affected us, and what our subsequent behaviours have been. This is a follow up to the How are You Feeling South Africa? Report in May 2020 which can be downloaded below.

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THE 2022 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT

This year's South African Digital Customer Experience Report contains definitive data from 2 000 consumer interviews with insights from some of the country's top brands. In this year's report, we discuss the growing adoption of social and multi-platform commerce, explore how digital influences physical retail spending, and examine consumer perceptions of new technologies.

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HOW ARE YOU FEELING, SOUTH AFRICA - REPORT ONE MAY 2020

A study looking at the impact of Coronavirus on online South Africans and the considerations for businesses, NGO's and government

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THE 2021 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT

Ecommerce’s R30bn Black Hole

The 2021 South African Digital Customer Experience (CX) report unpacks South Africa’s attitudes towards ecommerce and explores what we like - and dislike - about the brands we engage with online. In keeping with previous reports, we polled 2 000 consumers, interspersing their feedback with commentary from senior marketing practitioners and business leaders across a range of industries.

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LANCEWOOD QUALITY TIME REPORT

Lancewood intended to run a campaign focused on making the most of the time with the ones that you love.

In acknowledgement that families, friends and humans generally are maybe more disconnected than they have ever been, Lancewood has introduced a Quality Time pledge. ovatoyou ran a survey with our national panel of 22 000+ respondents and achieved a sample of 2000.

The campaign was largely PR driven in order to capture the media’s attention, they have used stats from the survey to fuel the conversation in the media about disconnection, family time and the “humble family meal”.

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THE 2020 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT

A billion rand lesson in customer advocacy

The report is based on feedback from 2 000 consumers, interspersed with commentary from marketing practitioners and business leaders across numerous industries. The survey was carried out during the Covid-19 pandemic, so the report also draws attention to behavioural changes that occurred under lockdown and speculates on whether they can be sustained.

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