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Sample sizes range from a small sample of 100 niche respondents to 2000 digitally active respondents

18 000+ panelists with a balanced spread of incomes, regions and race

Topline results in 7 days if required

Demographic, behavioural and lifestage markers give us insight into individual consumer

Businesses – Come on, get into your consumers heads!

Tap into your audience’s hearts and minds, see what’s in their trolleys, on their plates and what makes their hearts sing. Test concepts, communication and ads. Quick feedback to enable sound business decisions.

The ovatoyou base consists of 18 000+ people in South Africa and is growing daily…
In addition, we have expanded into Africa, with panels Kenya, Uganda, Nigeria, Tanzania and Mozambique.

The 2020 South African Digital Customer Experience Report 

We know that customer experience is crucial in determining whether an online journey is a success or a failure, we collaborated with digital marketing agency RogerWilco and customer experience expert Julia Ahfeldt and published the findings in our first annual survey in 2019.

Now, we bring you the 2020 report - this study was conducted with 2 000 respondents through our online panel and is supported by commentary from some of South Africa’s most respected marketers including representatives from Cape Union Mart, Gumtree, Multichoice, Nedbank, Nestlé, Nissan, Old Mutual, Peach Payments, Rand Merchant Bank, Sanlam Investments, WesBank, Woolworths and Zulzi.

Download our FREE report here

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How are you feeling, South Africa - Report One May 2020

A study looking at the impact of Coronavirus on online South Africans and the considerations for businesses, NGO's and government

Download our FREE report here

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Lancewood Quality Time Report

Lancewood intended to run a campaign focused on making the most of the time with the ones that you love.

In acknowledgement that families, friends and humans generally are maybe more disconnected than they have ever been, Lancewood has introduced a Quality Time pledge. ovatoyou ran a survey with our national panel of 18 000+ respondents and achieved a sample of 2000.

The campaign was largely PR driven in order to capture the media’s attention, they have used stats from the survey to fuel the conversation in the media about disconnection, family time and the “humble family meal”.

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